Media Resources, Brand Information & Background
Welcome to the official Hurricane Bug Out Press Kit.
This page provides journalists, producers, podcasters, creators, event organizers, and potential collaborators with background information, approved descriptions, founder information, brand assets, and media resources for Hurricane Bug Out.
For interviews, commentary, breaking-storm inquiries, or other media requests, please visit our Press page or contact Hurricane Bug Out directly.
About Hurricane Bug Out
Hurricane Bug Out is a Florida-based hurricane preparedness, evacuation, and recovery resource created to help individuals and families make practical decisions before, during, and after major storms.
The platform combines firsthand hurricane experience with preparedness education, evacuation planning, gear testing, video content, field observations, training resources, and recovery guidance.
Hurricane Bug Out focuses on translating preparedness into straightforward actions people can actually use.
Prepare early. Evacuate smart. Recover safely.
Short Company Description
50-Word Description
Media outlets needing a short description may use:
Hurricane Bug Out is a Florida-based hurricane preparedness, evacuation, and recovery resource helping individuals and families prepare before storms, make smarter evacuation decisions, and navigate recovery. The platform combines practical education, real-world hurricane experience, gear testing, video coverage, field observations, checklists, and preparedness resources.
One-Sentence Description
For listings, introductions, event programs, or short references:
Hurricane Bug Out is a Florida-based preparedness resource helping people prepare early, evacuate smart, and recover safely before, during, and after hurricanes.
About the Founder
Mark Laymon
Mark Laymon is the founder of Hurricane Bug Out and a longtime South Florida resident with more than four decades of firsthand hurricane experience.
His work with Hurricane Bug Out focuses on practical hurricane preparedness, evacuation planning, emergency equipment, vehicle readiness, communications, field observations, and post-storm recovery.
Mark’s approach emphasizes preparation before the rush, understanding your options, building redundancy into emergency systems, and translating complex preparedness topics into straightforward actions ordinary people can use.
Through Hurricane Bug Out, he produces educational resources, video content, preparedness guides, equipment reviews, evacuation information, and developing live and field-based hurricane coverage.
Short Founder Bio
Media outlets needing a shorter biography may use:
Mark Laymon is the founder of Hurricane Bug Out, a Florida-based hurricane preparedness and evacuation resource. Drawing on more than four decades of firsthand hurricane experience in South Florida, he focuses on practical preparedness, evacuation planning, emergency equipment, vehicle readiness, and helping people make better decisions before, during, and after storms.
Areas of Expertise & Commentary
Mark and Hurricane Bug Out can provide practical commentary and background on topics including:
- Hurricane preparedness
- Evacuation planning
- When to begin preparing
- Evacuation decision-making
- Florida evacuation travel
- Vehicle preparedness
- Bug out bags
- Emergency kits
- Backup power
- Emergency lighting
- Communications
- Fuel planning
- Hotels and shelters
- Preparing with pets
- Common preparedness mistakes
- Emergency equipment
- Gear testing
- Power outages
- Post-storm reentry
- Recovery preparedness
- New Florida resident preparedness
- Community preparedness
For meteorological forecasts, official watches and warnings, evacuation orders, and emergency instructions, Hurricane Bug Out refers audiences to the appropriate government and emergency-management authorities.
Available Media Formats
Hurricane Bug Out may be available for:
- Television
- Radio
- Podcasts
- Newspapers
- Magazines
- Online publications
- YouTube
- Livestream interviews
- Documentary projects
- Expert quotes
- Background interviews
- Preparedness demonstrations
- Speaking engagements
- Training events
Availability during active hurricanes depends on conditions and existing field or coverage commitments.
Brand Assets
Hurricane Bug Out Logos
Primary Logo
Horizontal Logo
Icon / Mark
High-resolution logos and approved media images are available upon request. Please contact Hurricane Bug Out with your publication, intended use, and preferred file format.
Logo Usage
When using the Hurricane Bug Out logo:
- Maintain the original proportions
- Provide reasonable clear space around the logo
- Do not stretch or distort it
- Do not alter brand colors
- Do not place effects over the logo
- Use an appropriate version for light or dark backgrounds
For questions about logo usage, contact Hurricane Bug Out.
Founder Photos
Approved Mark Laymon Media Photos
Founder Headshot
Field / Hurricane Bug Out Photo
Vehicle / Preparedness Photo
High-resolution logos and approved media images are available upon request. Please contact Hurricane Bug Out with your publication, intended use, and preferred file format.
Hurricane Bug Out Media
As Hurricane Bug Out’s original media library grows, selected photographs and video may become available for editorial use.
Potential material includes:
- Hurricane preparation
- Evacuation travel
- Emergency equipment
- Vehicle loadouts
- Florida road conditions
- Storm conditions
- Drone footage
- Post-storm conditions
- Cleanup and recovery
- Training and demonstrations
Permission may be required before reproducing Hurricane Bug Out photographs, video, graphics, or other original content. Contact us with the requested asset and intended use.
Brand Identity
Brand Name
Hurricane Bug Out
Website
HurricaneBugOut.com
Primary Tagline
From Prep to Recovery, We’ve Got You Covered.
Preparedness Message
Prepare early. Evacuate smart. Recover safely.
Brand Positioning
Practical preparedness without unnecessary fear or hype.
Hurricane Bug Out Coverage
Before the Storm
- Preparedness
- Home preparation
- Emergency kits
- Vehicle readiness
- Evacuation planning
- Equipment
- Family and pet preparation
During the Storm
- Preparedness updates
- Livestreams
- Official-information context
- Power outages
- Communications
- Field observations when safe
After the Storm
- Reentry
- Damage documentation
- Cleanup safety
- Power and fuel
- Recovery resources
- Community recovery
Prepare → Evacuate → Recover
Original Content & Projects
Hurricane Bug Out is developing a growing library of original preparedness resources and field-based content, including:
- Hurricane preparedness guides
- Hurricane checklists
- Essentials Kit
- Evacuation planning resources
- Gear reviews
- How-To Series
- Travel Route Series
- Real-Time Updates
- Hurricane Bug Out Live
- Training & Events
- Field reporting
- Drone-based visual documentation
This section will grow as these programs become established.
Social & Digital
Website — HurricaneBugOut.com
YouTube — @HurricaneBugOut
Facebook — HurricaneBugOut
X — @HurricaneBugOut
Media Contact
Press & Interview Requests
For interviews, expert commentary, media appearances, background information, photographs, or other press requests:
Hurricane Bug Out
Contact: Mark Laymon
Website: HurricaneBugOut.com
For time-sensitive requests during an active hurricane, please include:
MEDIA REQUEST
along with your outlet, topic, deadline, and preferred contact method.
Need Something That’s Not Here?
If you’re working on a Hurricane Bug Out story and need a particular photograph, biography length, logo format, quote, interview, video clip, background information, or other media asset, contact us.
We’ll help when possible.
Prepare early. Evacuate smart. Recover safely.
Hurricane Bug Out : From Prep to Recovery, We’ve Got You Covered